See Adding fragments and content components. Follow the steps below to post a message on your Twitter account: Create a Twitter delivery. Click on the gear icon in the upper right corner and click on Advanced Settings. Last update: 2023-08-31. This activity is only available from the Targeting and workflows tab found in a campaign. Campaigns can contain marketing activities such as emails, SMS, push notifications, workflows, and landing pages. Customer data management. With Adobe Campaign, Adobe's B2C email marketing and omnichannel campaign management application, you can use rich customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels, and more. To create a direct mail campaign, follow these steps: Create a new scheduled campaign, and choose Direct mail as the. Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Customer data management. Create a new delivery, for example from the Delivery dashboard. Exporting a list in a file generates a log entry in the Export audits menu. License Metric. How? Learn how Adobe Campaign can help you to seize opportunities that many brands have given up on. Campaign Automation. Once analysis is complete, click Confirm delivery to launch the delivery of messages to the targeted recipients. Features. Have a multichannel mark. Modify the Label and the Internal name of the folder. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. When starting with Adobe Campaign, you need to assess the default data model to check which table is the best suited to store your marketing data. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. In Campaign, deliveries allow you to send messages to target profiles that are dynamic and personalized. To configure data extraction, apply the following steps: Specify the name of the output file: this name can contain variables, inserted via the personalization button to the right of the field. Adobe Campaign allows you to check how your deliveries are performing through a set of built-in real-time indicators. For each URL of the message, you can choose. In this article, we’ll cover some of the biggest email marketing trends that will drive success in 2023 — from hyper-personalization and AI to interactivity and more. Fetching the templates from Adobe campaign- meaning all the available mailing/push that could be sent. CRM connectors Exchange data between Adobe Campaign and your CRM solution, including Microsoft Dynamics 365, Salesforce. Experience League Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery. Adobe Campaign is the only conversational marketing technology that truly empowers organizations to start and sustain one-to-one customer dialogues. An email address can be quarantined, for example, when the mailbox is full or if the address does not exist. View all features. Configure and send a push campaign; SMS channel. Specify a start date in the Contact date field. The blocks available vary depending on the context (email or landing page). Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Topics: Web Apps. Enhancing the customer experience means understanding customers, anticipating their next move and delivering personalised experiences at the right moment. Or consider sending a. For a direct mail delivery, the content of the extraction is defined in Edit the extraction file format… link. Cross-Channel Campaign Management Cross-Channel Campaign Management Campaign management; Campaign reporting; Direct mail; Email reporting; Mobile marketing; Offer management; Preference centers; Segmentation & Targeting Segmentation & Targeting Adobe Analytics integration; Audience segmentation; Customer profiles Learn more about the direct mail feature in Adobe Campaign. Planning. Keep direct mail in your marketing mix. But I am failing to export the fields of the broadlog schema. Select the delivery of your. Visit VistaPrint. Last update: 2023-07-31. interface. View all features. Features. View all features. SMS, push notification, In-App message, direct mail, landing pages. Use the native email capabilities in. Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery through this interactive how-to video tutorial on: Create Direct Mail Deliveries. Use monitoring and reporting tools. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Beginner. Get step-by-step details about how to define your audience, prepare content and generate the file for your first mail vendor in our Help section. Adobe Campaign. How do you get your emails to stand out from the crowd? Adobe Campaign operators in charge of approval can be notified by email and can accept or reject approval from the Client Console or via a web connection. View all features. IP warming, or gradually increasing the volume of sent. Transcript On this page Learn how to create, format, and execute a direct mail delivery. Learn more in Campaign Classic v7. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. For more on this, see Creating an email. Features. Create a new integration to Adobe Campaign Service in Adobe Developer and configure it. Created for: User. In the direct mail file, you could also include instructions that will inform the fulfillment agency, which people get which version of the print. About direct mail; Return to sender; Creating the direct mail; Defining the direct mail audience; Defining the direct mail content;. Automation. Help center for the major features, tasks, settings, and other resources required to use Campaign. With our direct mail capabilities you can generate a data file to share with your direct mail vendor. Select the delivery template Email delivery (mail) or any email delivery template that you created. Start an offline delivery. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. About direct mail channel. Learn how to create, format, and execute a direct mail delivery. Choose an out-of-the-box HTML template. Hi @Heku_ ,. For direct mail, the targeted profiles are the ones that will be included in the extraction file that you will send to your direct mail provider. User. Sign In. This can be a direct mail that is used just once, or it can be a recurring direct mail. Learn how to create a direct mail message in Journey Optimizer. In the Resources folder, select Templates then Delivery templates. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. See Return to sender. In the message content editor, click Preview. Specify a recognizable label and select the following parameters to be able to use this template in emails: Select Shared or Delivery from the Content type drop-down list. The continuous delivery lets you add new recipients to an existing delivery and avoids you having to create a new delivery each time a new recipient is added. Using content manager in a delivery lets you offer input or selection fields to the operators in charge of content creation. This provider of enterprise collaboration and cloud communications solutions mailed a 15-day free trial offer to businesses in January 2020. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management,. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. Use direct mail and other off-line channels within your omnichannel marketing programme and use templates to define which customers are best suited for direct mail. Five communication channels are available in Adobe Campaign: Email, SMS message, Push notification, In-App message and Direct mail delivery. Adobe Campaign lets you produce files to mass deliver personalized. Delivery statuses. Last update: 2023-09-22. The Direct Mail channel allows you to extract a segmented list of. How? Learn how Adobe Campaign can help you to seize opportunities that many brands have given up on. Test delivering AMP emails to specific addresses appropriately configured. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. Use direct mail and other off-line channels within your omnichannel marketing programme and use templates to define which customers are best suited for direct mail. Define interactive content. Across the federal landscape, agencies can better optimize their promotional efforts to drive greater online engagement. The information also appears on the campaign. I have a direct mail campaign in ACC. Adobe Direct MailTo tie this all together, - dynamic reporting in Adobe Campaign - Standard offers dimensions related to time. Experience LeagueAs you are configuring and publishing transactional events, some of the steps you need to perform cannot be reverted. Campaign 23. Validate & activate the direct mail campaign. FanOne marketing integrated direct mail & their call centre sales staff within Adobe Campaign. Use Adobe Campaign to streamline your mobile marketing activities, such as sending mobile-responsive emails, delivering push notifications, text messages, and in-app messages, and designing your app to integrate with Campaign using our mobile SDK. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. SMS and push notifications, social media and even direct mail. By default, they are inserted in the sorting order of the output file, but you can choose to insert them at the end or the beginning of the file. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Define the target of your message based on your business criteria. We provide online services to customers. Learn how to create, format, and execute a direct mail delivery. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience. Enhancing the customer experience means understanding customers, anticipating their next move and delivering personalised experiences at the right moment. Once done, you must validate the email by launching the analysis. Direct mail. What I'm not sure is what should be added in the "address" field of the quarantine. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. . Features. Adobe Campaign APIs are used in JavaScript within the application and in SOAP outside of it. Plan your campaigns across an extended timeline and effectively manage activities, budgets, schedules and results in a single, integrated marketing platform. These CRM connectors enable you to synchronize contacts, accounts, purchases, etc. For direct mail deliveries, Adobe Campaign operators can view the extraction file before it is sent to the router, and if necessary they can change the format and re-launch extraction. The goal of Direct Mail Delivery in Adobe Campaign is to generate an extraction file that includes address fields, such as first name, last name, street name, city, state and zip code. To monitor a transactional message, you need to access the corresponding execution deliveries. To define your target audience, click the Select audience button and choose from the available Adobe. An easier way to keep your whole organization on the same page and all of your marketing channels working together to inform and delight you customers. Adobe Campaign. You can now create a direct mail message inside a campaign. About direct mail channel; Create a direct mail delivery; Define the direct mail content; Validate; Use delivery templates. Drag and drop the profile from the shortcut menu. Measure the impact of your campaigns by. I might even su. Learn more about the direct mail feature in Adobe Campaign. For more on this, see Confirm delivery. that would actually send the e-mails. Learn how to define the direct mail content With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. The coupling between offline and online is interesting because some clients would rather order online, but prefer to view product offerings on paper. Create beautiful, personalised and responsive emails in a variety of ways whether you. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. You can extract data from a workflow table in an external file using the Data extraction (file) activity. Select the profile to use for testing, then enter in the Address field the desired substitution address, then click Confirm. In the General tab, modify the Internal name to avoid duplicates during package exports. Direct Mail. User. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. For more on this, see Installing Campaign Classic standard packages. Web application types are selected during creation. The email archiving system (BCC) changed with Adobe Campaign 17. Use the features offered by Adobe Campaign to monitor your deliverability. Make email personal. Learn how to define the direct mail content With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. . This allows a message to be formatted automatically: email, mail, SMS, web, etc. For date processing, go to the Formula type window, enter “1” in Current date minus n days. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Share Campaign data with Analytics, Share KPIs for integrated Campaign reporting video (step 1)In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard. Learn how to create a direct mail surface. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Created for: Beginner. • Adobe Campaign Direct Mail Campaign Creation Harte Hanks 5 years 7 months. Discover the main specificities of the direct mail channel in Adobe Campaign. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Also, integrating DM into your overall marketing efforts builds synergy. You can duplicate and configure the Deliver by direct mail (paper) built-in template. Campaign workflows. Adobe Campaign handles outbound email natively, however a traditional email server is required to receive incoming messages linked to returned email (from mailer daemons). For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email message. The MQC will have experience working in a channel delivery environment (email, direct mail, mobile, and social). Direct Mail. Learn how to create, format, and execute a direct mail delivery. To create it, follow the steps below: Navigate to your Dynamics 365 instance and log in as Admin. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. User guides. The goal of Direct Mail Delivery in Adobe Campaign is to generate an extraction file that includes address fields, such as first name, last name, street name, city, state and zip code. See About profiles. This user guide contains videos and tutorials on the many features and capabilities of Adobe. Define and manage the permissions assigned to Journey Optimizer users. For direct mail deliveries, traps are added during extraction and mixed in the output document. View all features. Channels: Email, Push, SMS, Direct Mail, Call Center & Social. The open source edition is community supported. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Learn. Specific information on how to create and configure each communication channel is available in these sections: Creating an email; Creating a SMS; Creating a direct mail delivery; Creating a push notification. One. Discover this feature in video. It is possible to insert a personalized URL into the extraction file. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. There are many possible mechanisms for acquiring profiles and building up this database: on-line collection via web forms, manual or automatic import of text files, replication with company databases or other information systems. User. Step 3: Design emails. Select the source of the content you want to load: Content templates: click the Templates tab. View all features. Cross-channel workflows. Transcript. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Allows you to track the success of your email deliveries directly in Adobe Analytics. Adobe Campaign delivers marketing tools for email, search, mobile, video, and more in one comprehensive interface for better campaign management. Adobe Campaign v7 is a campaigning tool built for traditional marketing channels such as email and direct mail. Create a JSON Web Token (JWT) from the credentials previously generated and sign it with your. Refer to the following video for the detailed steps. Click the Send button and select the Postpone delivery option. Create a new delivery, for example from the Delivery dashboard. The different Adobe Campaign admin operations are carried out via the Administration menu accessible when clicking the Adobe Campaign logo in the top-left-hand corner. Created for: Intermediate. The goal of Direct Mail Delivery in Adobe Campaign is to generate an extraction file that includes address fields, such as first name, last name, street name, city, state and zip code. Adobe Campaign operators in charge of approval can be notified by email and can accept or reject approval from the Client Console or via a web connection. For example, you might want to include, for the direct mail provider, the sender information in the header of the file. The direct mail provider will then be able to retrieve that file and proceed with the direct mail delivery. Learn how to create, format, and execute a direct mail delivery. . Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Now we want to configure the third filter condition, i. Data is passed between the channels. Creating a campaign. Automate your campaigns based on customer engagement. Choose the email surface to. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. You can then start the delivery analysis, then confirm the delivery sending. Keep direct mail in your marketing mix. License Metric. Click. Keep direct mail in your marketing mix. Creating, editing, and publishing content can be automated using a workflow configured via the Adobe Campaign client interface. Design email delivery content. All proofs targeting the profile will be sent to this email address, rather than to the one defined in the database for this profile. As a marketer, you may want to send out catalogs via direct mail. For direct mail deliveries, traps are added during extraction and mixed in the output document. Submit the direct mail surface. To export Campaign Classic data to Adobe Real-time Customer Data Platform (RTCDP), you first need to build a workflow in Campaign Classic to export to your S3 or Azure blob storage location the data that you want to share. This is an overview course designed to highlight the key features, and provide a knowledge foundation for new Campaign v8 projects. Adobe Campaign integrates with a variety of marketing, analytics, and sales solutions, and lets you connect to external databases through federated data access. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Right-click the newly created plan and select Create a new ‘Program’ folder. Interest 1 – > Block 1. To do this, select it from the existing campaigns drop-down. Help center for the major features, tasks, settings, and other resources required to use Campaign. Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery through this interactive how-to video tutorial: Creating Direct Mail Deliveries. Adobe Campaign Managed Cloud Services. Recurring emails allow you to send the same email multiple times to different targets over a defined period. Get step-by-step details about how to define your audience, prepare content, and generate. Adobe Campaign Managed Cloud Services. In fact, according to respondents to an Association of National Advertisers survey, direct mail has an ROI of 112%, compared to an ROI of 93% for email. Discover the main specificities of the direct mail channel in Adobe Campaign. Define the audience. Adobe Campaign Standard. Define the connection settings. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Cross-channel workflows. Email is one of the core channels in Adobe Campaign and both promotional and transactional emails are supported. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information (postal. They make up a library of generic functions that can be enriched. Save your template and reopen it. Keep direct mail in your marketing mix. Mautic. For on-premise installations and hosted/hybrid installations using the legacy Campaign MTA, the Adobe Campaign messaging server applies a single Domain management rule to all domains. For now, let’s reject the proof. But I am failing to export the fields of the broadlog schema. 1. The export list option allows you to export a maximum of 100,000 lines by default and defined by the Nms. The provider retrieves the list of erroneous addresses and sends this information to Adobe Campaign which automatically denylists the erroneous addresses. Access authorization. Get started with direct mail in Campaign. Viral and social marketing. Direct Mail. Learn more. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign. For example, you want to send the first batch on June 1st at 10:00 AM GMT+1. See Adding fragments and content components. In the direct mail file, you could also include instructions that will inform the fulfillment agency, which people get which version of the print. Community. Once the campaign is started, the file containing the targeted audience data will automatically be exported to the server that you defined. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. View all features. Get step-by-step details about how to define your audience, prepare content, and generate the file for your first mail vendor in our Help section. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. In order for this functionality to work, the direct mail default delivery template includes, in the content, the delivery log ID. Solved: Hi, I'm trying to find how I can access the export file from a Direct Mail, in order to send it automatically (with a workflow) to a - 313824. 00" (etc. Good idea, but I'm using Direct Mail activity and I have to send in file some operation parameters. How? Learn how Adobe Campaign can help you to seize opportunities that many brands have given up on. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Click again the icon at the bottom right of the Deployment block. In this module, we will learn how to create direct mail deliveries and use seed addresses in a campaign. Adobe Campaign helps you build customer profiles from data gathered across all of your channels. Dedicated Server means dedicated execution server(s) to. Advanced or Enterprise. SMS, push notifications, in-app messages, direct mail, and more — and pay only for the ones that you need. Directly select the delivery concerned. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email. Then, I went back to Mathieu for 16 top back-office features needed for effective direct mail campaigns. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Adobe Campaign makes it easy for you to get your channels in sync, with a single, easy-to-use interface for campaign orchestration. e. Last update: 2023-07-31. Learn how to create a direct mail. Get more instruction about creating direct mail campaigns. Advanced or Enterprise. Currently only Gmail, Yahoo, FairEmail, and Mail. You can create an email within a campaign. In case you have any questions after watching this video, please feel free to post them below or reach out through the community Q and A section. Topics: Direct Mail. Keep direct mail in your marketing mix. You will then be able to send this file to your direct mail provider who will take care of the actual sending. Open your journey, then drag and drop an Email activity from the Actions section of the palette. I executed the workflow only to see the direct mail extract "flashing" for. This delivery type avoids you having to create a new delivery each time: This mode is often more efficient, in particular for low-volume alerts or notifications sent out as and when needed. For more on delivery templates, refer to this section. A customer might respond better to a direct mail campaign than an email campaign, but they keep receiving emails. Create a direct mail campaign. The type field allows you to select a quarantine of DM, so I'm trying to make it work with the Out of the box table. Cross-channel marketing is the ability of brands to connect with their customers on an array of different communication channels. Learn how to create, format, and execute a direct mail delivery. In the Value column, click Edit expression. View all features. The user will need to provide a trimmed version of the API response sample JSON format so that Adobe Campaign can determine exactly which array the user is interested in using. Be consistent with your branding. Features. Communication channels. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Topics: Direct Mail. Experience League Adobe Campaign lets you design and orchestrate targeted and personalized campaigns on multiple channels: email, direct mail, SMS, push notification. Learn how to download and install the Adobe Campaign Client Console, create and manage your connections to multiple environments, and to verify access to the Adobe Campaign Client console. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. If this is the scenario, try to avoid copy pasting delivery activity from one campaign to another campaign, and instead of this create a delivery template and create a new delivery activity in the. As with digital marketing, a single mailing does not make a campaign. Be prepared to send multiple waves and do A/B testing in order to get the full benefit of your mailing database. Keep direct mail in your marketing mix. Thanks for the reply, but this didn't work, do you have any other idea?Keep direct mail in your marketing mix. Steps to generate the file are: Create the delivery. Insert content components and fragments in the structure components. Adobe Campaign delivers marketing tools for email, search, mobile, video, and more in one comprehensive interface for better campaign management. I have a direct mail campaign in ACC. With this profile, you can orchestrate campaigns across online channels like. There are four tabs available at the same time. See Return to sender. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. Common interactions, like order confirmations, registrations, and password. Keep direct mail in your marketing mix. In case you have any questions after watching this video, please feel free to post them below or reach out through the community Q and A section. Created for: User. For direct mail deliveries, Adobe Campaign operators can view the extraction file before it is sent to the router, and if necessary they can change the format and re-launch. Key Takeaways: An email service provider allows brands to run email campaigns at scale. Have a multichannel mark. Submit the direct mail surface. User. Content from an existing URL (only for emails): click. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Keep direct mail in your marketing mix. Learn more about the direct mail feature in Adobe Campaign. Get started with emails in Adobe Campaign. If you have a brick-and-mortar. To do this, make the following changes to the config-<instance>. Content : lets you enter existing content or create content, Update content : lets you modify the subject of the content or. Automatically trigger personalised messages in real-time depending on how each customer interacts with your brand. The Email Designer enables you to create captivating, individually tailored emails through a drag and drop. Single send emails are standard emails, sent once. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Adobe Campaign enables you to use the interactive AMP for Email format, which enables to send dynamic emails, under certain conditions. Share Campaign data with Analytics, Share KPIs for integrated Campaign reporting video (step 1) In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard. A continuous delivery creates a SINGLE delivery and delivery logs (broadLog) and tracking logs, that reference that one delivery, are added each time it executes. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Click the home icon to access the Email Designer home page. ru support the AMP format. After checking the result of the analysis, you will be able to click Confirm delivery to send the message to the specified target. FanOne marketing integrated direct mail & their call centre sales staff within Adobe Campaign. Adobe Campaign’s message editor integrates an Anti-spam analysis which allows you to score emails to determine whether a message runs the risk of being considered as spam by the anti-spam tools used upon receipt. Hi Jose, The I'm not quite getting your use case as typically feedback loops are used for emails. Configuring a delivery template;With our direct mail capabilities you can generate a data file to share with your direct mail vendor. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. IBM Unica Suites, Adobe Campaign Suites, Tableau, Cognos, Business Objects, SQLAdobe Journey Optimizer is an agile and scalable application for creating and delivering personalized, connected, and timely customer experiences across any app, device, or channel.